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New returnable cup scheme launches in Peterborough


We’re excited to announce the launch of our new Bring it Back returnable cup scheme, with venues participating across Peterborough.

Concerns over the climate are at an all time high and more and more people are looking to make more sustainable choices. Public attitudes to packaging are changing too, with 67% of people saying they want to reduce the amount of single-use packaging they use when buying food and drink products[1].

To help tackle single-use culture, PECT, working in collaboration with plastics recycling charity, RECOUP, has launched mini-projects at Nene Park cafes, business centre Stuart House, St John Fisher Catholic School, cafes around Oundle Town (including Oundle School) and will soon open the final trial at WestRaven Community Centre.

How does it work?

Simply ask for a returnable cup at participating venues, and go about your day. Then place it into one of the convenient return points once you have finished using it.

The returned cups will then be collected, washed, and reused. Some participating venues are also offering incentives or donations to charity for taking up the reusable option.

The pilot will trial different messaging as well as monitoring return rates, to see how many single-use cups have been saved from going to landfill or the incinerator.

“With Bring it Back, avoiding single-use has never been easier, returnable cups have the convenience of takeaway and remove the issue of forgetting our own reusable cups!” says PECT Project Coordinator, Leah Friend, “We would like the research and learnings from the project will help us to support other communities to launch similar schemes”.

PECT hopes this pilot will encourage Peterborough residents to make small behaviour changes, such as switching to returnable cups, that make a positive impact on the environment.

To find out more about the project and find your nearest venue, head to: 

[1] Censuswide surveyed a nationally representative sample of 3,012 UK residents from 4 – 7 April 2022

About Bring it Back

This Bring it Back project ( was made possible with funding from the Bring it Back Fund created by Hubbub & Starbucks. The wider project also includes partnership work with Stamford-based sustainable creative agency Kakadu Creative and behaviour change specialists at the University of Sheffield.